grid-tron

Vanishing Point: How the Light Grid Defined 1980s Futurism

Of all the visual shorthand for a particular type of outmoded futurism, one of the most immediately recognizable—like the chrome lettering with which it is often paired—must be the light grid. Usually depicted as a network of glowing straight lines receding in perspective against a black background, occasionally with the outlines of mountains or the blush of dawn visible on the horizon…

rainier-featured

Rainier Beer Advertisement, 1976

This 1976 promotional poster for Rainer beer, entitled “Barbeerian [sic] conquers Sasquatch” and showing a muscular warrior serving the mythical creature the beverage, demonstrates that high fantasy and cryptozoological tropes had penetrated the popular culture of the second half of the 20th century to such an extent that they could be reliably mined for mainstream parody…