By Pepe Tesoro

Thomas Pynchon’s 1966 novel The Crying of Lot 49 is usually regarded as one of the best testimonies of Cold War paranoia and early psychedelic ’60s culture. Even though it is a keen and pointed exploration of the growing anxieties over the exponential post-war rise of mass media and market capitalism, the central conspiracy revealed in the novel doesn’t reproduce itself through the then-new and fascinating forces of radio waves or cathode rays…