The Atari Theatre Kiosk experiment was short-lived and ill-advised, but the very attempt, documented in this glorious brochure, captures the era’s unrestrained pursuit of what Atari called “innovative leisure.”

A favorite gift of British nanas, uncles and aunts of the 1970s, transfers—like coloring books—inhabit the deadening overlap between creativity and restriction. As liberating as they always looked while still in their packets, once out on the kitchen table, doing transfers frequently turned out to be a depressingly uninspiring activity. Not so Thomas Salter and Letraset’s Space Adventures…

The state of play in home coffee brewing in America during the early postwar period offered very little opportunity for a good cup of joe. The electric percolator, long America’s choice for home brewing, would often overheat and burn the coffee, or send foul, bitter-tasting grounds back into the brew…

Of all the weird remnants to have filtered down into British popular culture of the late 20th century, the toy soldier was one of the most pervasive. The British Army had long been an important element—read facilitator and enforcer—of the country’s imperialist culture…

The development of “light” beer came with a commensurate marketing challenge: how to persuade the traditionally masculine beer-drinking audience to try a lower-calorie version of their favorite brew. In essence, the lab wizards had to accede to the ad wizards…

The ’70s was a decade of action figures. In 1972, the Mego Corporation bought toy manufacturing rights for both Marvel and DC comics, along with several popular TV and movie franchises, and two years later brought forth a cornucopia of “fully posable” figures (8-inch tall dolls, really), including lines such as World’s Greatest Super Heroes, Planet of the Apes, and Star Trek, plus many more in later years…

Mad Max 2 (released as The Road Warrior in the US) was a surprise international hit in 1982. Unlike 1979’s Mad Max, which was dubbed and poorly marketed to American audiences, the sequel became an instant action classic, and its post-apocalyptic punk aesthetic forged a sci-fi subgenre that has been mined (and crassly exploited) ever since…

In 1982, video game cabinets could be found in almost every public business space that had room for them, and few sights were more prized by kids and young adults (provided quarters were handy)…

With the passing of Christmas and the arrival of the NFL postseason, minds turn to one of the premier football toys from the era before kids were able to hook video game consoles up to the living room TV. Before Madden, before Tecmo Bowl, before Atari Football even—there was Electric Football…