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Author Archives: Jimmy Andreakos

Crooked Masters: How He-Man Colonized a Generation’s Imagination

By Jimmy Andreakos

He-Man and the Masters of the Universe bubbled up from the depths of Mattel’s marketing hive mind and irradiated the toy and TV industry with a simple but ultimately revolutionary idea: what if the show was the commercial? The property was developed with the sole purpose of selling DayGlo snake- and skull-themed muscle men…

April 2, 2018 in Film & TV.
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