Ed “Big Daddy” Roth’s Monster Car Illustrations
Ed “Big Daddy” Roth was a central figure in the hod rod and custom car scene that flourished in 1950s and early 1960s Southern California. Born in Beverly Hills to German immigrants, Roth grew up in Bell, California, home of “speed shop” Bell Auto Parts and nearby Slauson Avenue, a popular drag strip. After a stretch in the Air Force, Roth became a sign painter at Sears and, in 1958, starting designing cars out of his garage…









