“Mum Says It’s Alright As Long As I’m Careful”: British Public Information Films
Designed to educate the country’s public in virtuous behaviors and warn them of the dangers they might encounter in everyday life, Public Information Films, or “PIFs,” were broadcast on British national television throughout most of the second half of the 20th century, and were one of the tools successive post-war UK governments employed to educate the populace in civic comportment…









