Fontana Modern Masters Cover Gallery, 1970 – 1984
The Fontana Modern Masters series was conceived in the late 1960s at Scottish publishers William Collins & Company’s Fontana imprint. Fontana Books had spent its first decade publishing inexpensive paperback pulp and detective fiction, priced between two and three shillings. But, in May 1968, revolutionary theory and Situationist praxis caught fire in the streets of Paris, as students plastered walls and barricades with catchy slogans meant to détourne the mainstream postwar advertising culture around which they’d grown up…









