Can’t Beat the Real Thing: Pop Will Eat Itself and the Age of Ironic Advertising
By Brother Bill
It was in 1988 that two-year-old English band Pop Will Eat Itself (PWEI) began a transition from guitar-driven pop-rock to electronic dance, a direction inspired by a remix of their cover of Sigue Sigue Sputnik’s “Love Missile F1-11”, embellished for the nightclub with dance beats and turntable techniques by producer Robert Gordon of Fon Studio…