Selling the Idyll: Christmas Greeting Cards, 1950 – 1980
Christmas cards became ubiquitous in the post-war era, when millions of Americans retreated to a more secluded existence in the rapidly developing suburbs. As small towns—idealized by Frank Capra and Norman Rockwell, among others—started to be displaced by tract housing complexes and chain stores, embellished scenes of the vanishing idyllic communities became a standard trope on greeting cards…









