Rainier Beer Advertisement, 1976

This 1976 promotional poster for Rainer beer, entitled “Barbeerian [sic] conquers Sasquatch” and showing a muscular warrior serving the mythical creature the beverage, demonstrates that high fantasy and cryptozoological tropes had penetrated the popular culture of the second half of the 20th century to such an extent that they could be reliably mined for mainstream parody…

‘Xenon’ Pinball Machine, 1980

Released by Bally in 1980, Xenon was the first pinball game to feature a female voice (the first speaking pinball machine being the previous year’s sword and sorcery-themed Gorgar). Designed by Greg Kmiec and featuring sensual artwork by Paul Faris—which clearly showed the influence of underground and European comics…