Rainier Beer Advertisement, 1976
This 1976 promotional poster for Rainer beer, entitled “Barbeerian [sic] conquers Sasquatch” and showing a muscular warrior serving the mythical creature the beverage, demonstrates that high fantasy and cryptozoological tropes had penetrated the popular culture of the second half of the 20th century to such an extent that they could be reliably mined for mainstream parody…









