It sounds ludicrous now, but the neighborhood grocery store was once an exciting destination for kids. Along with a serviceable “toy section,” where you might find an overpriced Micronaut or Metal-Man, dinosaur and army man playsets, Presto Magix “dry transfers” (the paper had a distinctive and delicious smell), die-cast mean machines like Dyna-Flytes, and a host of other tangible pleasures…
Sid Davis produced nearly 200 “social guidance films” between 1950 and 1975, beginning with The Dangerous Stranger (1950), which gave us the quintessentially American maxim: “Never take candy from strangers.” Davis worked as an extra and child actor in Hollywood until landing the gig of stand-in for actor-icon John Wayne, who befriended him…
The cover art featured on the boxes and cartridges of Atari games from the company’s heyday—1977 through the crash of ’83—has been much admired and discussed, and rightly so: video games were an upstart medium, and Atari president Nolan Bushnell felt that the packaging “needed all the care and attention that a record album did.”
After returning from World War II, William Levitt, the son of an upscale real estate developer, set out to build affordable homes for the millions of veterans that needed one. Using mass production methods innovated at the beginning of the century by the Ford Motor Company and taught to him during his tour as a Navy Seabee—and by cutting out union workers and middlemen—Levitt did exactly that…
The Western mentality during the Cold War was that since all the frontiers were conquered on Earth, our eyes now needed to be pointed to the heavens, to a “new frontier” that would give humanity’s great triumphs and tragedies some sort of meaning in a new postwar world in which God’s existence was, if not outright denied, then highly indeterminate…
Toy guns have existed in the United States for nearly 150 years, becoming a niche market in the ’30s and ’40s following the popularity of Hollywood gangster pictures and The Lone Ranger serial. After the U.S. entered World War II, the market became an industry, and sophisticated new designs proliferated until the late 1960’s…
Walt Disney got the idea for the Matterhorn Bobsleds attraction while on location in the Alps during the filming of Third Man on the Mountain (1959). He bought a postcard featuring the Matterhorn, one of the three highest north faces of the alps, and wrote a one line message to Disneyland engineer and art director Vic Greene: “Vic, build this! Walt.”
Southern California-based Revell started as a plastics company in 1941, established by Lewis Glaser only weeks before the attack on Pearl Harbor. After a series of British-made “Highway Pioneer” replicas (including the Ford Model T) sold well in 1950, Glaser decided to try his hand at plastic model kits—soon-to-be competitor Monogram had been doing the same since 1945—and Revell’s first mold was 1953’s USS Missouri, the battleship on which the Japanese Instrument of Surrender was signed…
The first spacecraft to land on the Moon and transmit photographs back to Earth was Russia’s Luna 9, launched on January 31, 1966. It landed in the Ocean of Storms on February 3, and sent the first of nine images of the Moon’s surface seven hours later. One of these photos, according to an Argosy article by Ivan T. Sanderson from 1970, showed what appeared to be “two straight lines of equidistant stones that look like the markers along an airport runway…”
The Matt Mason line was developed by Mattel to compete against Hasbro’s G.I. Joe, which debuted in 1964 along with the the descriptor “action figure”—the social reality of the day dictated that boys would not and should not play with “dolls.” While the “Joes” were 12″ tall, Matt Mason and his “space buddies” were reduced to 6″, a brilliant decision by Mattel…
We Are the Mutants 