“Oh Yeah!”: Kool-Aid Man Television Commercials, 1978

Kool-Aid was invented in Hastings, Nebraska in 1927 in the kitchen of salesman and inventor Edwin Perkins, who took one of his fruit juice patent recipes and dehydrated it. In 1953, Perkins sold the Kool-Aid recipe to food conglomerate General Foods (which had already gobbled up prominent brands Jell-O and Maxwell House in the 1920s), and thus began Kool-Aid’s ascent to nationwide fame…

“It’s Living That’s Treacherous”: Pop Culture Reflections of Jonestown

By Michael Grasso

American society collectively shuddered in November 1978 as news of the Jonestown cult mass death began to filter home from Guyana. Jim Jones, head of the Peoples Temple, commanded the death of over 900 of his followers, as well as the murder of a U.S. Congressman, four journalists, and a defecting Temple member, in a spasm of cult violence never seen before in the modern age…

‘Land of the Lost’: An Illustrated Timeline

By Brother Bill

This timeline attempts to chronicle key events from the original Land of the Lost series, which ran for three seasons from 1974-1976. Key events include the introduction of a new character or location, any traveling through time and/or space via time doorways or other paranormal means, events that altered the geography or climate of the Land of the Lost itself…

“A Little Human Compassion”: Fascism and Freedom in ‘Death Wish’ and ‘Escape from New York’

By K.E. Roberts

John Carpenter wrote the original script for Escape from New York (1981) in 1974, inspired by Death Wish, Michael Winner’s film from the same year—specifically its seedy portrayal of New York “as a kind of jungle.” Both Death Wish and Escape from New York did extremely well commercially and launched their respective genres, the citizen vigilante film and the dystopian actioner…

From Alphaville to Mos Eisley: How the French New Wave Influenced Hollywood Sci-Fi

By J.G. Newman

To say that the box office success of Star Wars in 1977 shifted Hollywood’s interest toward blockbuster genre fare is, to put it lightly, an understatement. Before the release of George Lucas’ space saga, realistic, Oscar-lauded films such as The Sting (1973) and The Godfather (1972) stood on nearly equal box office footing as more fantastical effects movies like Jaws (1975) and The Exorcist (1973)…