Hasbro’s Pogo Bal made a splash in the States during the summer of 1987, becoming the third bestselling toy on the market after G.I. Joe: A Real American Hero (also Hasbro) and Barbie. Invented in 1969 by two Belgians, Raphael J. Van Der Cleyen and Wilfried F. Ribbens, the updated pogo stick became “immensely popular” in Europe during 1985, where it was sold as “Lolo Ball” or “Lolobal.” Hasbro acquired the rights soon after…
Safari Cards were an English translation of a set of collectible zoological information facts first devised and published in Switzerland. Original publisher Éditions Rencontre in Lausanne, Switzerland specialized in subscription encyclopedias and other educational toys in the 1950s and ’60s. Intended explicitly from the very beginning to democratize learning and bring the classics of French-language literature to the public…
By J.E. Anckorn
In the 1980s, the action figure ruled the toy store shelves. Some kids were loyal to one franchise (I was a strictly My Little Pony girl, myself). Some children’s affections and parental pursestrings could stretch to several different brands, but whatever flavor of molded plastic you were hooked on, the pinnacle of aspirational toys was always the playset. These big-box behemoths offered a fantasy local where our toys…
Billed as “global guardians,” the X-Ploratrons were four toy vehicles, each equipped with its own novelty tool—mirror, magnifying glass, compass, and magnet—and charged with protecting humanity in the “fictitious disaster-wrecked world of the 21st century,” where “the elements rebel against man!” They were long-established die-cast toy brand Corgi’s attempt to adapt to the wave of SF-driven commerce that followed the unprecedented success of Star Wars…
Having become an aficionado of YouTube compilations of television commercials from the ’70s and ’80s, being introduced to this particular collection was a real treat. And such an uncanny one! Here are the Transformers I played with as a kid—Optimus Prime, Wheeljack, Ratchet, Sideswipe—in their original context as members of the Diaclone (ダイアクロン Daiakuron) line of toys from Japan…
He-Man and the Masters of the Universe bubbled up from the depths of Mattel’s marketing hive mind and irradiated the toy and TV industry with a simple but ultimately revolutionary idea: what if the show was the commercial? The property was developed with the sole purpose of selling DayGlo snake- and skull-themed muscle men…
By K.E. Roberts
White Lightning is the first in a long line of films and TV series about righteous lawbreakers in the post-Vietnam American South, where corrupt cops chase hot-rodding bootleggers and paid-by-the-mile truckers through the meager towns and backwoods scorned by “the people in Washington.” It’s a mythical land whose isolated, protective communities both resent and revel in their perceived marginalization…
The car: what better avatar for our age than that mass-produced, self-contained, mobile habitation that frames the outside world through an anamorphic screen? Over the last century, the car has conditioned our world and lives perhaps more than any other technology, shaping our ideas by accident or design while hobbling the growth of public transport…
At the dawning of the 1970s, Americans were more aware than ever of the great damage more than a century of unrestricted industry had done to their country. With the passing of Richard Nixon’s Reorganization Plan Number 3 by Congress in 1970, the U.S. government welcomed the Environmental Protection Agency to the roster of federal agencies. The EPA was meant to consolidate federal efforts to protect America’s air, water, and soil, and to give environmental protection efforts a fiercer executive independence…
After serving in the Marines during World War II, self-taught artist and typographer Paul Bacon (1923-2015) landed in New York City, where he designed several now-famous album covers for jazz labels Blue Note and Riverside Records. Bacon had discovered jazz in the ’30s, and he remained a great fan—he was befriended by Thelonious Monk, among others—throughout his life…
We Are the Mutants 